Competition is healthy. Up to now, Amazon and their Kindle have dominated the E-Book market. Barnes & Noble made two exciting announcements on Monday that will pump new life and energy into the E-Book market. Barnes & Noble Makes a Big Splash Into E-books (Melissa J. Perenson, PC World, Jul 20, 2009 4:40 pm).
B&N opened their eBookstore on Monday, July 20. All new releases and bestsellers will be priced at $9.99. The virtual shelves add the half-million free public domain ebooks available from Google to B&N’s own stock of 200,000 titles. That’s a lot of books. Not as many as Amazon’s 300,000 Kindle titles, but B&N expects their inventory to top one million titles within the next year.
Todd Weiss, in his PC World article, hopes B&N will get it right and learn from what he calls “Kindle mistakes.” Barnes & Noble: Please Avoid These Kindle Mistakes, (Todd R. Weiss, PC World, Jul 21, 2009 10:11 am).
When you buy an E-book from B&N, it’s yours. You won’t be held hostage to a device. All their books will be in the ePub format and yes they will be DRM protected, but once you purchase a book from them, it’s yours. If you need another copy, all you need do is log in and download. I’ve had a fictionwise account (B&N acquired fictionwise earlier this year) for years and it works well. Content from B&N won’t be tied to their e-reader like Amazon locks people into the Kindle and that’s a good thing.
The ereader coming from B&N is next generation and has me excited. B&N is partnering with Plastic Logic and the device will be available early next year. The new reader uses plastic transistors! It’s thin, it’s light, it will hold thousands of books and it’s 8 1/2 x 11. Plastic Logic says their reader is primarily intended for business users and that’s great because you’ll be able to load the reader with PDF, excel, Word, and other common file formats.
Push buttons to navigate the reader? Nope, it’s touchscreen all the way and has a built in file management system to make life easy for the user. The Kindle is just a reader and proprietary at that. The Plastic Logic reader is a document management system, an electronic storage and reading device and it’s next generation. Sorry Todd, but no backlight. Then again, how many printed books are backlit?
Plastic Logic Demos E-Book Reader With WiFi , 3G (Ian Paul, PC World, May 28, 2009 8:40 am). I want one. No price announced as yet, but B&N will have to compete with the Kindle on price. They win on features. War or healthy competition? We’ll all benefit from B&N’s move into the E-Book marketplace. The market should expand (I bet it explodes over the next few years) and that’s a good thing for readers and writers alike. Plastic Logic is hard at work on a color version. This is exciting indeed.
Update. Zack Urlocker of Infoworld, thinks Barnes & Noble’s new eBookstore lacks significance. Can Barnes & Noble — or Anyone — Dislodge Kindle? B&N and Plastic Logic are doing more than getting out there and creating noise Zack. This is anything but a me too strategy.
The Kindle is only good for reading Amazon’s proprietary ebook format. OK, you can read PDF files too but you have to jump through hoops to install a PDF. What else does the Kindle do? I wouldn’t drop one, the glass might break.
Plastic Logic’s device is next generation and will store common business formats. The owner is in charge of their own reader, not the vendor. All of Barnes & Noble’s titles are being issued in the ePub format and can be read on just about every electronic device with a screen. You buy an E-Book from B&N and you own it. They won’t snatch it back in the middle of the night either.
Me too? Nope. Amazon wants to control the market. B&N and Plastic Logic are betting on people, an open market and real innovation. The Kindle in it’s present form is a dead end.